Eveling is a direct-to-consumer brand that specializes in bridal, bridesmaid, and mother of bride dresses. It was started in 2017 by a husband and wife duo: Edan and Esther. They decided to start Eveling after graduating college since Edan saw a business opportunity and Esther loved fashion.
Over the years, Edan and Esther have built up Eveling from its initial start in Mother of Bride dresses to its expansion into Bridal and Bridesmaid dresses. Their goal is for Eveling to become the best one stop dress shop for bridal, bridesmaid, and mother of bride dresses.